Vice President, Marketing
Right now, millions of Americans are facing the devastation of Alzheimer’s. This disease is robbing us of our finances, our families and our futures - but at the Alzheimer’s Association, we’re relentlessly working to change that by addressing the challenges in front of us with speed and without limitations or boundaries. With our network of more than 75 chapters across the country, we’re advancing world-class research, ensuring access to gold-standard care and support, and hiring talented, mission-driven people who make it all happen.
The Alzheimer’s Association has been ranked as one of the Best Nonprofits to Work For by The Nonprofit Times nine years in a row, recognizing our leadership, competitive compensation and benefits, flexibility and mission-driven atmosphere. It takes a uniquely motivated person to be a part of our team - but we believe that person could be you.
The Vice President of Marketing provides management level leadership and implementation of marketing, communications, media relations, event sponsorship, brand management and audience development for the Alzheimer's Association Minnesota-North Dakota chapter. The Vice President of Marketing will execute and monitor the Marketing Communication plan and maintain alignment with the Association’s strategic plan. Provide leadership to the Marketing Advisory Committee and the Board. This position also serves as the Marketing/Communications liaison for Region 5 to the home office.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Serve as part of the Chapter Management Team to ensure integration of marketing strategies and opportunities in relation to the organization’s operational and strategic plan
- Provide leadership to the Marketing Advisory Committee and work closely with other board committees to ensure timely action and clear decision-making on chapter-wide goals and objectives
- Responsible for the recruitment, training, supervision and coaching of chapter marketing staff and volunteers
- Assure compliance with all Association branding policies, procedures, standards and applicable regulatory requirements; promote Association-wide programs and initiatives
- Manage communication and print material, newsletter, advertising, media relations, web content and design as well as strategies for media/spokesperson development
- Create, maintain and enhance relationships with constituents, community partners, corporations and other key stakeholders groups across the region
- Manage all brand activities and provide guidance and oversight to Association staff on key messages, promotion events, appeal and educational mailings, web and other communications as assigned
- Work with Chief Executive Officer, Board and other staff and volunteers to position the Association and its services to maximize public awareness, development and business opportunities
- Work closely with regional office staff to identify and build the Association’s presence and access in rural areas.
- Represent the Association at appropriate public events, conferences, and workshops
- Provide media relations for Association and serve as media contact
- Develop and maintain current listing of media contacts throughout the chapter; disseminate press updates, news releases, and feature materials
- Design, develop and implement the communications and public relations to build awareness of the organization’s mission, programs and achievements
- Generate opportunities to increase awareness and financial support for the Association by collaborating on fundraising events and program services initiatives
- Design measurements and monitor the effectiveness of marketing efforts
- Manage and create, produce, and distribute marketing materials including advertising, brochures, press kits, annual report, contribute to the national newsletter and other promotional materials; write articles and design layout
- Manage and allocate marketing budgets
- Represent chapter’s Marketing Department at National level
- Serve as Liaison to other Marketing staff across Region 5. Work closely with the Home Office Marketing staff in pursuing our mission and the strategic plan.
- Develop a sense of shared mission with the senior leadership team at the Chapter to jointly achieve organization-wide goals and support the success of each department
- Bachelor’s degree in marketing preferred; may also include health care, development or related field; or related work experience
- 5-10 years of leadership experience in marketing, communications, development or business-related field
- Proven success in building and maintaining key relationships and meeting strategic goals
- Strong writing and media relations skills a must
- Strong organizational and project management skills
- Excellent written and presentation skills; Enjoys public speaking
- Ability to work independently and in a team-oriented environment
Job Status: Full Time
Job Reference #: 3456