Vice President, Marketing and Communications

Title:  Vice President, Marketing and Communications

Position Summary:

The Alzheimer’s Association is looking for a dynamic, experienced professional to serve as a leader in marketing and communications for the DC, MD & VA Region.  The Vice President of Marketing and Communications provides regional leadership to advance the Association’s mission through the development and implementation of strategic marketing and communications plans designed to raise awareness, engage current and new audiences and drive business outcomes. The VP provides leadership to a team of MarComm professionals across the DC, MD & VA region and oversees all marketing and communications initiatives through multiple platforms.

Responsibilities

• Provide expert counsel to regional leadership, staff and volunteers for integrated marketing and communications on key priorities and issues. Work seamlessly with the region's Executive Directors.
• Responsible for developing a comprehensive strategic MarComm plan to meet regional goals and objectives that align with the Association’s national strategic plan. Ensure compliance with all Alzheimer's Association branding policies, procedures, standards and applicable regulatory requirements; promote Association-wide programs and initiatives.
• Provide leadership, training and supervision of a matrixed team of MarComm staff across the DC, MD & VA region.
• Lead year-round strategic media relations outreach to secure editorial news coverage and realize earned media goals.  
• Oversee the management of the region's social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube); ensure strategic and engaging posts that promote the full mission of the organization; leverage analytics to expand social presence and increase constituent engagement.  
• Lead the budget development, strategy and implementation of paid media buys including negotiation/donation of in-kind, placement strategy, creative development/deployment and post campaign analytics. 
• Represent the region's MarComm efforts at a national level and serves as a member of the organization’s Marketing & Communications Council.
• Manage communication and print materials, e-newsletter, advertising, web content and design.
• Manage branded materials and provide guidance and oversight to Association staff on key messages, signature events, web and other communications, as assigned.
• Assist with and play leadership roles in special projects which are regional in scope and have significant external/internal impact such as regional gatherings, regional communications and meeting support necessary for successful execution.
• Serve as an expert resource and engage with volunteer leadership, such as Chapter Community Boards and volunteer spokespeople, providing training, guidance and positioning of the Association’s brand and key messaging.
• Manage, monitor and report on the effectiveness of regional marketing and communications efforts.
• Develop a sense of shared mission with staff and volunteer leaders to jointly achieve organization-wide goals and support the success of each department.
• Uphold and drive the organization’s and the region’s commitment to diversity, equity, and inclusion and reducing and heading off health inequities.

Qualifications

• Bachelor's degree in public relations, communications, or related field
• At least 10 years of leadership experience in media relations, marketing and communications 
• Team focused with strong leadership qualities and at least five years of experience supervising team members; experience managing volunteers is a plus
• Experience with regional markets - most specifically large and mid-sized markets
• Experience with communications in Alzheimer’s disease or other healthcare issues is a plus
• Experience with crisis and issues management
• Must have valid driver’s license

Knowledge, Skills and Abilities

• Exceptional strategic thinker who is creative, enthusiastic and driven
• Perspective includes the big picture and the views of various internal and external stakeholders
• Assertive, proactive leadership who takes ownership of addressing and solving issues
• Ability to engage, coach, develop and manage diverse staff and volunteers
• Strong organizational, analytical, problem-solving, and project management skills
• Understanding of public health, healthcare, health equity, and the nonprofit role
• Unimpeachable commitment to ethics, integrity, honesty, and support for fellow team members.
• Excellent communicator with top-notch written, verbal and presentation skills
• Ability to work under pressure, manage multiple projects and meet deadlines
• Ability to communicate in person, by phone and electronically with internal and external constituents
• Ability and willingness to work evenings and weekends as needed
• Ability to operate standard office equipment
• Ability to stand or sit for long periods of time
• Ability to lift maximum of 30 lbs
• Ability to travel locally and regionally as needed to perform job duties, must have a valid driver’s license

Title:  Vice President, Marketing and Communications

Position Location: Arlington, Virginia

Full time, based on 37.5 hour minimum per week

Position Grade & Compensation: Grade 411  The Alzheimer's Association’s good faith expectation for the salary range for this role is between $130,000 - $140,000

Reports To: Regional Vice President

Who We Are:

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia- by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

The Alzheimer’s Association announced a landmark $100 million investment in research for 2023. This unparalleled commitment is illustrative of the momentum we are building in dementia research - our investments today will lead to breakthroughs tomorrow.

At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row. 

At the Alzheimer's Association®, we believe that diverse perspectives are critical to achieving health equity - meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.

 The Alzheimer’s Association commitment remains steadfast in engaging all communities in our full mission. The Association provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment to the fullest extent required by law, including, but not limited to, on the basis of race, color, religion, age, sex, national origin, gender identity, disability status, genetics, protected veteran status, sexual orientation, or any other legally protected characteristic.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan. Please click HERE for more information.

Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.

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