Job Description

The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support, and research; and the premier source of information for the estimated 5 million Americans and their families who are living with the disease. As an employer, the Association has been recognized as a top large nonprofit to work for by The NonProfit Times for the past seven years. The Greater Missouri Chapter of the Alzheimer's Association, with its main office in St. Louis, has a service area encompassing 96 counties - 86 in Missouri and 10 in Illinois.

The Greater Missouri Chapter is seeking a skilled and motivated communications professional to manage its social media efforts. This role is integral to the chapter’s efforts to increase awareness of Alzheimer’s Association programs/services and signature fundraising events - Walk to End Alzheimer’s and The Longest Day. The social media manager is responsible for creating and implementing strategic AND creative social media initiatives for the chapter. This position reports to the chapter’s communications vice president and has regular interaction with the entire chapter leadership team. Additionally, the social media manager serves as a regional expert and resource to support the social media efforts of other chapters in the region. This is an awesome opportunity for ownership and leadership.

ESSENTIAL DUTIES AND RESPONSIBILITIES

 
     
  • Manage the chapter’s social media platforms - Facebook, Twitter, Instagram, and LinkedIn - including developing strategies to increase engagement across all platforms and also drive audiences to the website   
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  • Lead the chapter’s effort to create/curate compelling content for social and the chapter’s weekly e-newsletter 
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  • Direct paid social campaigns (including messaging and ad buys) and analyze performance of those campaigns 
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  • Develop and maintain a robust social media calendar which optimizes chapter content and also leverages seasonal/holiday/calendar opportunities 
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  • Assemble and lead a chapter social media brainstorming team to keep the pipeline filled with viable content from across the various teams and offices in the chapter 
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  • Provide ongoing social media counsel and support to other chapters in the region 
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  • Serve as writer/editor of the chapter’s weekly e-newsletter (consists of three brief stories per week) 
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  • Play a key role in the development of the chapter's overall communications and marketing plan 
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  • Handle various writing projects 
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QUALIFICATIONS

 
     
  • Bachelor's degree in journalism, communications, marketing or related field
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  • 3-5 years communications experience, with significant experience in managing and optimizing social media platforms
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  • Exemplary writing and content development skills, specifically for social media   
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  • Advanced expertise with Facebook, Twitter, Instagram, and LinkedIn 
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  • Knowledge of latest social media practices and trends 
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  • Experience with shooting and editing photos and video for social platforms 
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  • Excellent project management skills and attention to detail
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Application Instructions

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