Job Description

Signature Events Coordinator

Richmond, VA

Work Hours: Full-time

Compensation: Grade Level 5

Reports To: Development Director

Who We Are:

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to eliminate Alzheimer’s disease through the advancement of research, to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,700 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life changing impact on the millions living with Alzheimer’s, their caregivers and those that may be diagnosed with the disease in the future.  Read on to learn more about the role, then visit our website to find out more about who we are and why we've been recognized as a Best Place to Work the last ten years in a row.  

Position Summary:

The Signature Events Coordinator is responsible for leading the strategy, planning and execution of our two Signature Mass Market events: Middle Peninsula/Northern Neck Walk to End Alzheimer’s (Walk) and The Longest Day (TLD) to meet or exceed goals through volunteer recruitment and engagement as well as corporate development. 

Measurable outcomes for this position include: achieving designated financial goals through team and individual fundraising, on-going new leads generation, recruitment, and cultivation, volunteer recruitment for committee leadership roles, and year-round communication, coaching, and stewardship of volunteers and Team Captains. 

While the Association is currently working remotely, upon return to an office, this position will be based in Richmond, Virginia with frequent travel within the assigned territory.


Essential functions and responsibilities include, but are not limited to:

TLD Responsibilities: 

  • Responsible for the Chapter’s revenue and expense goals related to The Longest Day.
  • Develop and execute a comprehensive plan for The Longest Day that includes new leads growth, team recruitment and retention strategies, volunteer committee development, and marketing/PR outreach efforts in collaboration with marketing team.
  • Generate growth of new teams by utilizing, adapting and creating successful sales/recruitment strategies to expand The Longest Day program throughout Chapter area.
  • Create and adapt networking and outreach efforts to identify and recruit new prospects, convert prospects into fundraising teams, and develop and maintain robust, year-round prospect pipeline. 
  • Create, adapt and implement successful coaching tools and strategies to grow and support The Longest Day teams as successful fundraisers. 
  • Develop internal structures, processes and tools to recruit, train and support Volunteer Committees in their recruitment and coaching responsibilities.
  • Cultivate a pipeline of volunteer leadership for succession planning.

Walk Responsibilities:

  • Responsible for recruitment of volunteer community leaders and training, coaching, and management resulting in the attainment of revenue and team goals.
  • Responsible for overall Walk to End Alzheimer’s volunteer committee development, team recruitment and retention strategies, budget, timeline, marketing/PR, logistics and best practice implementation.
  • Through volunteer networks, prospect, cultivate and steward Walk to End Alzheimer’s teams, sponsors and walkers to achieve development goals.
  • Execute plan for maximizing team participation to achieve revenue goals by retaining existing teams, attracting new ones from all sectors of the community and by providing fundraising guidance and support.
  • Build relationships with key volunteers, participants, sponsors and community leaders as well as existing and new corporate partners.
  • Maintain year-round relationships with key corporate sponsors and constituents to ensure involvement in all relevant chapter activities and recognition opportunities.
  • Work with the volunteer planning committee to organize outreach activities that promote the Alzheimer’s Association mission, including community presentations and corporate engagement opportunities.
  • Ensure Walk to End Alzheimer’s standards are being followed.

Other Responsibilities:

  • Assure Chapter compliance with Alzheimer’s Association policies, standards and regulatory requirements.
  • Responsible for other duties as assigned.
  • Actively participate in learning opportunities for professional growth and self- improvement.


  • Bachelor's degree or equivalent experience.
  • 3 – 5 years proven experience in recruiting and mobilizing volunteers to achieve goals 
  • Preferred peer-to-peer fundraising experience or equivalent sales background or equivalent volunteer management experience

Knowledge, Skills and Abilities 

  • Confident, goal-oriented, positive self-starter with proven experience in managing simultaneous projects & events.
  • Must possess a valid driver’s license, proof of insurance and have reliable personal vehicle
  • Good interpersonal skills.
  • Superior motivator and communicator (written and verbal) with the ability to encourage others to maximize potential and achieve organization goals.
  • Excellent organization and management skills, including the ability to set clear goals, organize projects, establish and manage budgets, develop work processes and supervise professionals.
  • Facilitation and attendance of virtual video meetings, conferences, and trainings.
  • Ability to work with diverse communities and demonstrate inclusion.
  • Ability to work remotely and in an office environment.
  • Ability to work well with other staff, volunteers and clients.
  • Ability to work independently, self-motivate, and provide consistent, collaborative communication with leadership.
  • Ability to consistently lead, engage and empower volunteers 
  • Ability to handle confidential information. 
  • Ability to work during periods of high volume or tight deadlines.
  • Must be willing to work on evenings and weekends as occasionally needed.
  • Ability to move boxes and supplies up to 30 pounds.
  • Ability to set up and tear down tables, chairs, stage, etc. as needed for special events.
  • Strong computer skills, proficient with Microsoft Office and Google Suite products and social media; experience with, or ability to rapidly learn, Team Approach/Convio software.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, long-term disability, life insurance, extensive PTO, caregiver leave, volunteer time off, paid holidays, and generous 401(k) retirement plan.

The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides consideration for an employment relationship without regard to race, color, religion, sex, sexual orientation, gender expression, gender identity, genetic predisposition, national origin, ethnicity, disability, veteran status, or any other characteristic protected by federal, state or local law.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

Apply Online