Senior Director, Marketing and Communications
This is a full-time, 37.5 hour/week position, located in Sacramento, California and reports to the Executive Director of the Northern California and Northern Nevada Chapter of the Alzheimer’s Association.
The Alzheimer’s Association is looking for a dynamic, experienced professional to serve as the functional leader in media relations, marketing and communications for Northern California and Northern Nevada. The Senior Director of Marketing and Communications crafts strategies, builds relationships and executes a comprehensive communication plan to significantly increase concern and awareness on behalf of the Alzheimer’s Association. S/he will work in all aspects of media relations, including promoting consumer-friendly disease-awareness campaigns and press events; pro-actively inserting the cause into trending stories and creating new opportunities; and showcasing scientific advances in the field as well as Alzheimer’s Association programs and special events. S/he will be responsible for overseeing and executing all marketing and communications initiatives through multiple platforms across the chapter territory. The Sr. Director will provide direct oversight to a team of three and will actively partner with communications leaders and colleagues across our region (including Arizona, Nevada and Hawaii).
Essential functions and responsibilities include, but are not limited to:
- Coordinate media interest and ensure regular contact with target media and appropriate responses to media requests:
- Act as the Association’s representative with the media. Work collaboratively with internal and external partners, clients and the media.
- Help facilitate relationships with key reporters and major media outlets to earn media placements including the management of a robust media contact list.
- Oversee and participate in the development of spokespeople, including staff, volunteers, and other individuals impacted by the disease, including media training.
- Leader and team player who will educate our target audiences about Alzheimer’s disease and engage them in activities of the Alzheimer’s Association. Assess, understand, synthesize, and communicate complicated information for internal partners and the media.
- Collaborate with the Regional Leader, Chapter Executives and staff, as well as other key stakeholders to develop, execute and measure the success of an effective regional marketing and communications plan in compliment to the Alzheimer’s Association’s National strategic plan:
- Oversee and report progress to the Regional Leader and National Marketing and Communications Team.
- Provide strategic counsel, develop and execute creative media programs, and work cross-functionally across chapters and departments within each chapter.
- Responsible for all marketing and communication materials including: print, digital and collateral design, web content, email newsletters, social media profiles, and advertising:
- Assure compliance with all Alzheimer’s Association branding policies, procedures, standards and applicable regulatory requirements; promote Association-wide programs and initiatives.
- Play a key role in developing, implementing and evaluating paid advertising strategies for all chapter activities including Walk to End Alzheimer’s, The Longest Day, galas, and conferences.
- Develop strategy and work with marketing and communications staff to manage social media marketing region-wide in order to expand social media presence and utilize social media as a tool to support Chapter’s programs, services and development goals.
- Extend initiatives across traditional, ethnic, online and social media platforms.
- Ensure effective management within the marketing and communications function. Maintain a climate that attracts, retains and motivates top quality personnel, both paid and volunteer.
- Recruit, train, appraise, supervise, support, develop, promote and guide qualified marketing and communications staff and interns.
- Develop a sense of shared mission with staff to jointly achieve organization-wide goals and support the success of each mission pillar.
- Represent the marketing and communication efforts of the region at national level when required.
- Keep informed of developments in the fields of marketing, communications, public relations, and not-for-profit organizations.
- At least 10 years of strategic leadership experience in media relations, marketing and communications
- Bachelor’s degree in Communications or related field
- 5 years of experience of leadership and supervision of communication team members
- Leadership experience managing volunteers strongly preferred
Knowledge, Skills, and Abilities
- Advanced level writing for digital communications such as enews, social media and website
- Proven ability to develop key stories and successful media pitches
- Proven record/portfolio of creative and compelling writing
- Experience with regional markets – most specifically large and mid-sized markets
- Experience with communications in Alzheimer’s disease or other healthcare issues is a plus
- Experience with crisis and issues management
- Commitment to the mission of the Alzheimer’s Association
- Knowledge of community media resources
- Ability to work effectively with diverse populations and diverse media outlets
- Ability to strategically determine best use of resources, volunteers’ tools and tactics to achieve goals, along with superior research, writing, and editorial skills.
- Creative and compelling graphics experience
- Advanced level social messaging skills
- Advanced level copyediting and proofreading skills
- Proficient in Microsoft Office products, especially Adobe Creative Suite, Word, Excel, PowerPoint and Google applications; willing and able to perform all training required for Alzheimer’s Association organizational CRM system
- Working knowledge of Convio/Blackbaud/Luminate, RedDot, Kentico
- Strong organizational and project management skills
- Ability and willingness to work evenings and weekends as needed
- Ability to operate standard office equipment
- Ability to stand or sit for long periods of time
- Ability to lift maximum of 30 lbs
- Ability to travel locally and regionally as needed to perform job duties and must have a valid driver’s license
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, tuition reimbursement, generous PTO as well as an annual Cultural & Heritage Day of their choosing, Caregiver Leave, Volunteer and School Visitation time off, paid holidays and a gold standard 401(k) retirement plan.
The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides consideration for an employment relationship without regard to race, color, religion, sex, sexual orientation, gender expression, gender identity, genetic predisposition, national origin, ethnicity, disability, veteran status, or any other characteristic protected by federal, state or local law.