Senior Associate Director, Strategic Communications
The Senior Associate Director, Strategic Communications is responsible for managing priority communication initiatives that reach target audiences, as well as ensuring consistency and clarity in the messaging of these initiatives to support the Alzheimer’s Association global brand. This role oversees content development for a portfolio of more than 9 scientific meetings, working cross-functionally with subject matter experts, vendors, copywriters, project managers and meeting organizers to design a comprehensive and effective communication strategy to drive attendance and research submissions. Additionally, this position develops and reviews brand copy for corporate partnerships, as well as organizations driving reach to diverse audiences, and oversees the development of content for key initiatives, including one of the Association’s signature fundraising events. This position is critical to building brand awareness through strategic oversight of multiple high-visibility initiatives and serves as a coach to internal staff and external creative talent.
Essential functions and responsibilities include, but are not limited to:
- Serves as lead content strategist for 10 scientific meetings, including the Alzheimer’s Association International Conference ® - the largest and most influential international meeting dedicated to advancing dementia science. Develops emails, advertising and other collateral to promote registration and scientific abstract submission. Manages content development for conference materials, including a suite of program books, schedules and signage. Works cross functionally to navigate approvals and resolve conflicting edits.
- Oversees a portfolio of more than 200 pieces of collateral designed to drive registration and fundraising for The Longest Day ® - an Association fundraising event - including brochures, ads and fliers. Develops messaging and strategy to maintain brand standards and support event participation goals for new materials; evaluates and updates existing materials.
- Leads content review for corporate initiatives (CI) partnerships, providing strategic direction to align partner assets like email, advertising and website copy with the Association’s mission and brand. Collaborates closely with CI team to meet national partnership goals and enhance the Association’s image and reach.
- Manages communications related to diversity, equity and inclusion initiatives. Develops collateral to engage national partners in the Association’s mission and extend its reach in underserved and underrepresented communities. Provides strategic guidance on messaging and terminology related to specific populations.
- Develops content and tools designed to recruit and train Association volunteers. Works with internal experts to support new and existing volunteer roles.
- Maintains a biography library for nearly 20 executive staff and media spokespeople to support public outreach and enhance the Association’s image. Works cross functionally to develop bio content, secure approvals and make revisions.
Knowledge, Skills and Abilities
- Ability to write and edit crisp, concise and engaging copy in a variety of styles, including editorial, marketing/promotional and first person as a ghostwriter. Follows AP and in-house style.
- Finds content solutions that meet clients’ strategic objectives while maintaining marketing best practices.
- Strategic thinker, able to problem solve and manage conflicting edits and opinions, as well as to translate complex content for the lay audience.
- Models, supports and implements the Alzheimer’s Association brand, maintaining integrity and consistency throughout all communications.
- Builds ongoing relationships with internal clients in order to better understand and meet their content needs; looks for opportunities to contribute to the development of content and design strategically.
- Demonstrates leadership as a member of a creative team that develops mission-focused content for the general public and key constituents, including individuals with Alzheimer’s, family caregivers, physicians and direct care providers, and researchers and donors.
- Acts as a mentor and guide to direct report, junior staff and other members of the team.
- Participates in and leads creative meetings, bringing a strategic and thoughtful perspective to the client; manages cross-departmental projects from inception through finished product.
- Presents information and updates on key department initiatives during cross-department meetings in a clear and informative manner.
- Bachelor’s degree in journalism, communications, English, health communications, marketing or related discipline
- Required Years of Experience: 7-9 years
Title: Senior Associate Director, Strategic Communications
Position Location: Home Office - Chicago, IL or Remote US
Full time or Part time: Full time
Position Grade: 510
Reports To: Senior Director, Strategic Communications
Who We Are:
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia- by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.
We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.
At the Alzheimer's Association®, we believe that diverse perspectives are critical to achieving health equity - meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.
The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.
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