Public Relations Manager
The Public Relations Manager will conduct media relations outreach to support Concern & Awareness strategic goals while supporting the full mission of the organization. This position is largely responsible for maintaining concern about the disease and increasing awareness of the Alzheimer’s Association by garnering local editorial news coverage. Media relations is approximately 75% of this position.
In addition to media relations, this position is also responsible for ensuring paid and organic social and digital strategy and execution. This position is part of a larger regional marketing communications team and a nationwide effort.
Essential functions and responsibilities include, but are not limited to:
Core Job Responsibilities
- Collaborate with the Public Relations lead to develop, execute and evaluate regional and community communications initiatives that complement the Alzheimer’s Association national strategic plan.
- Manage year-round, community-wide media relations strategy and implementation, including:
- Leveraging and/or developing full mission story ideas and key messaging that aligns with the mission and brand of the Alzheimer's Association;
- Cultivating close relationships with local media across media types and at diverse outlets so that they are responsive to story ideas and turn to the Association when they have dementia-related needs;
- Ensuring staff and volunteer spokespeople are prepared, equipped and empowered to represent the Association with a clear mission narrative when appropriate;
- Attending in-person interviews to assist staff and volunteer spokespeople as necessary;
- Pro-actively inserting the Alzheimer’s Association into relevant trends and creating new opportunities;
- Collaborating with the Home Office to manage an issues communications;
- Sharing content and supporting Media Relations staff throughout the region as they pursue their strategic goals.
- Oversee and/or manage social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.) as appropriate, including:
- Leveraging editorial calendar to plan full mission content;
- Identifying paid social opportunities that complement traditional paid and/or donated efforts;
- Analyzing insights to evaluate engagement and optimize posts.
- Oversee digital marketing efforts:
- Execute paid digital marketing campaigns in support of the strategic plan
- Design strategies and campaigns to support communications goals
- Make suggestions to improve conversion rates on landing pages
- Optimize keyword coverage, keyword bids, account structure, and ad copy; perform A/B testing as appropriate to optimize ad performance
- Maximize utilization of the organization’s Google Grants account
- Stay abreast of best practices; share knowledge with the team, and incorporate new developments into our marketing activities
- Tracking and Reporting
- Track key statistics for all areas of public relations, social and digital marketing
- Provide quarterly reports, including analysis, progress updates, and recommendations
- Manage tracking and reporting of digital and social paid media impressions
- Assure compliance with all Alzheimer’s Association branding policies, procedures, standards and applicable regulatory requirements.
Key Educational/Professional Requirements
- Bachelor’s degree in Communications, Marketing, or related field
- 5-7 years media relations, social and digital marketing experience; non-profit experience a plus
- Excellent knowledge of media relations and public relations strategy and execution
- Excellent knowledge of the Bay Area media market
- Excellent knowledge of social media and search engine marketing
- Excellent knowledge of digital marketing best practices, trends and industry developments
- Familiarity with content management systems and email marketing tools
- Solid writing skills, including ability to write audience-centric content
- Strong analytical skills, including data-driven decision making
- Proficient in Microsoft Office
- Adobe Creative Suite skills are desirable but not required
- Ability and willingness to travel within the Chapter on a limited basis
Key Professional Attributes
- Understanding of the importance of consistent branding and messaging within a mission-based organization.
- Superior written and verbal skills.
- Creative thinking to ensure fresh approaches to annual and evergreen opportunities.
- Solution-oriented with strong decision-making skills, demonstrating effective cost/benefit analysis.
- Management skills, including the ability to set milestones against goals, organize projects, establish and manage budgets and develop work processes.
- Self-starter who proactively identifies and execute projects that will advance the mission
- Resourceful; adept at maximizing tight budgets
- Professionalism in dealing with every level of the organization
- Ability to work with diverse communities and demonstrate inclusion
- Facility for juggling a wide range of tasks and complex issues
- Sense of humor strongly recommended
Culture of Collaboration
- Fully engage in a culture where team collaboration is highly valued
- Work as a team to accomplish, if not exceed, organizational goals in the National Strategic Plan
- Participate in signature fundraising events
- Walk to End Alzheimer’s staff team and personal fundraising goals
- Work at least one Walk to End Alzheimer’s on a weekend
- Participate in The Longest Day
- Respond to public policy calls to action & participate in advocacy days
- Enhance our culture of diversity and inclusion in all aspects of the job
- This is not meant to be an exhaustive list of job duties. Other duties may be assigned by their supervisor or manager. Essential elements may change when necessary.
Title: Public Relations Manager
Location: Bay Area - San Francisco, San Rafael and Lafayette
Full time 37.5 hours a week minimum
Grade 307 Exempt
Reports to: Sr. Director, Marketing & Communications
Who We Are:
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia- by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.
We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.
At the Alzheimer's Association®, we believe that diverse perspectives are critical to achieving health equity - meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.
The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.