Job Description

General Summary:

Under the supervision of the Executive Director and in coordination with the Development and Programs Departments, the Public Relations Coordinator is responsible for developing and implementing communication strategies to measurably increase concern and awareness of Alzheimer’s disease and the Alzheimer’s Association.  This is a Part-Time Position working 25 hours per week and is based in Norfolk, Virginia.

  

Essential Job Functions:

  

 Media Relations

  • Manage development and implementation of  effective media strategies to proactively communicate Association mission,  events, and news to audiences in Association's service area, to include  drafting and sending timely press releases and media alerts, pitching news  stories to media outlets, prepping talking points, developing and  maintaining press kits, updating media lists, and scheduling media  interviews
  • Proactively build and maintain media  relationships
  • Developing and executing communications plan  utilizing toolkits, calendars and other support materials
  • Track local media impressions and provide  quarterly reports to National Association
  • Coordinate and manage external advertising  opportunities
  • Understand Alzheimer’s Association media metrics  and create strategies to meet goals and objectives 
  

E-Communications

  
     
  • Execute social media strategy (Facebook, Twitter,  Pinterest, LinkedIn) by generating, editing, publishing and sharing daily  content that builds meaningful connections and encourages community  members to engage.
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  • Submit timely weekly eNews stories
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  • Create individual chapter e-blasts
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  • Manage social media metrics
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  • Submit timely Chapter website updates
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 Marketing Materials

  • As needed, design, produce, schedule printed  communications, including event marketing materials, chapter brochure, annual  review, Walk/TLD yearbook, event signage, other supporting collateral  pieces, and work with vendors when applicable 
Minimum Requirements:

  

     
  • Bachelor’s degree in communications-related field
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  • May substitute 2-year degree (AA) and 2 years  work experience in nonprofit organization, journalism, public relations,  or marketing field
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  • Strong proficiency in social media, website and  e-newsletter editing and publishing
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  • Strong proficiency in Adobe Creative Suite: Illustrator,  InDesign and Photoshop applications; additional experience with, photo  editing, and Microsoft Office (Word, Excel, Power Point)
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  • Strong written and verbal communications
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  • Strong proofreading/editing skills
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  • Experienced with photography
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  • Driver’s license, proof of insurance and access to personal vehicle  to meet travel requirements
  • Commitment to teamwork and ability to work effectively with volunteers, staff and external contacts
  • Ability to prioritize and manage multiple priorities
  • Ability to anticipate, identify, organize and analyze growth opportunities
  • Ability to coach and develop staff and volunteers
  • Ability to communicate effectively in person, in writing and electronically to a variety of audiences
  • Ability to work effectively with diverse populations
  • Ability to analyze information and make timely, appropriate decisions
  • High level of integrity, diplomacy and initiative
  • Ability to work early mornings, evenings and weekends as required
  • Ability to travel as needed to perform job duties
  • Ability to operate designated office equipment
  • Ability to lift up to 50 pounds

Application Instructions

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