As part of the new Mission Engagement team, the Product Manager will create, launch and grow products to enhance and expand delivery of the mission of the Alzheimer's Association through a focus on engaging researchers and clinicians. Working closely with teams and subject matter experts across the organization including Medical & Scientific Relations, Health Systems, Corporate Initiatives and Marketing, this role will manage a portfolio of products to increase reach of the Association and access to quality care for constituents.
Essential functions and responsibilities include, but are not limited to:
- Support the development and launch of products that increase reach and access through channels targeting researchers and clinicians.
- Significantly increase engagement of the dementia and neuroscience research community with the Association through new product development as well as product enhancements, leveraging offerings such as webinars, meetings, professional societies and more.
- Significantly increase reach and access to quality care through product development to engage and prepare clinicians, creating a dementia-capable health care environment leveraging offerings such as Project ECHO, CMEs, practice guidelines and more.
- Responsible for a portfolio of products and their associated vision, road map and budgets.
- Create personas and define product positioning statements informed by research and collaboration with subject matter experts across the organization.
- Execute research that informs product strategy including quantitative and qualitative research to define new audiences, identify target insights and optimal user experience.
- Conduct ongoing external market analysis of products similar to those in the portfolio.
- Manage requirements gathering effort for product, categorize information and prioritize to build timeline.
- Write Requests for Proposals and conduct searches for any third party support required to identify, develop and launch products.
- Manage budget for portfolio of products including expenses to launch and forecasting maintenance and revenue.
- Collaborate with subject matter experts cross-functionally to identify opportunities, establish goals, plan required resources and build, price and promote products.
- Bachelor’s degree in Marketing, Business or a related field
- 5-8 years’ experience managing product development
- Availability to work occasional evenings and weekends
- Ability and willingness to travel up by ground and air transportation up to 15% (depending on home base); including some overnights
Knowledge, Skills and Abilities:
- Must be: Curious. Creative. Collaborative. Innovative. Optimistic. Strategic.
- Experience developing products for professions in the health space. Direct experience with researchers and clinicians preferred.
- Ability to maintain a high standard for execution while balancing the goals and benefits of a minimally viable product.
- Strong business acumen with ability to see how to leverage existing or create new assets to reach objectives in the strategic plan.
- Knowledge of marketing strategies to reach or influence target audiences inclusive of pricing and licensing opportunities.
- Experience building products for the general public to educate and provide resources related to a health concern.
- Track record of effective collaboration and ability to successfully lead in a matrixed environment.
- Experience identifying appropriate digital platforms based on product and audience need.
- Ability to manage multiple projects simultaneously and prioritize work while keeping to a timeline.
- Excellent verbal and written communication skills.
- Demonstrates alignment with our core values.
Job Title: Product Manager, Professionals - Home Office
Location: Chicago, IL or U.S.-based remote
Full time or Part time: Full-time based on 37.5 hours week
Reports To: Chief Mission Engagement Officer
Who We Are:
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia - by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,700 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.
We warmly invite qualified applicants to consider this opportunity to make a life changing impact on the millions living with Alzheimer’s, their caregivers and those that may be diagnosed with the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to find out more about who we are and why we've been recognized as a Best Place to Work the last eleven years in a row.
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.
The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides consideration for an employment relationship without regard to race, color, religion, sex, sexual orientation, gender expression, gender identity, genetic predisposition, national origin, ethnicity, disability, veteran status, or any other characteristic protected by federal, state or local law.