National Chief Marketing Officer
Job Title: Chief Marketing Officer
Location: Chicago, IL / US Remote
Full time: Based on a 37.5 hours work week
Reports To: Alzheimer’s Association President
Who We Are:
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia– by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.
We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last eleven years in a row.
The Alzheimer’s Association has successfully built our brand and extended reach to increase awareness, reduce stigma around the disease, and expand the public's knowledge of our support resources and our leadership role in advancing Alzheimer’s and dementia research. We are now at a critical inflection point. Never has public support for our cause been greater, nor has federal support for Alzheimer’s research, care and support been higher. At the same time, the number of American families facing Alzheimer’s and other dementia — and the financial and human costs of caring for those with the disease – continues to skyrocket, with a disproportionate impact on women, as well as traditionally underserved communities. To meet this critical moment and capitalize on the opportunities before us and help us achieve even more, the Alzheimer’s Association is seeking a creative, strategic, collaborative, and values-driven leader to oversee our marketing and communications function.
Reporting to the President, the Chief Marketing Officer (CMO) will help us achieve not just our concern and awareness goals but deliver on our full mission, including supporting revenue growth as well as helping us achieve all of our organizational priorities in accelerating Alzheimer’s and dementia research. These priorities include ensuring access to quality care and support, advancing public policy, and strengthening our commitment to diversity, equity and inclusion. The ideal candidate shares a passion for our mission and possesses an exceptional understanding of strategic marketing creative vision and innovative mindset guided by the highest ethical values combined with a tireless energy to achieve our goals.
Working closely with the President and other C-Suite officers, our Chief Marketing Officer leads the marketing and communications division, inspiring and engaging diverse audiences in our cause. From boardrooms to living rooms, in research labs and the halls of Congress, our marketing and communications will continue to grow, reaching more communities nationwide.
The CMO is responsible for expanding relevant partnerships and engaging new audiences while inspiring our supporters to do even more to ensure that everyone has access to timely and effective diagnosis, treatment and support until we’ve successfully achieved our vision of a world without Alzheimer’s and all other dementia. They are responsible for establishing and evaluating long-term goals, strategies, plans and policies that support accomplishment of our goals outlined in the new three-year Strategic Plan. The CMO is supported by a team of talented content leaders and skilled contributors located in communities nationwide and oversees a leadership team representing marketing, global communications, public policy marketing, science communications, and internal communications.
- Grow and enhance the Association’s global brand position as the leader in Alzheimer’s and dementia care, support and research.
- Promote the Association’s mission and values by strategizing, developing and executing integrated marketing plans that support the needs of the mission.
- Work with the senior leadership team to advance organization-wide goals aimed at ensuring high public awareness of the cause and increasing awareness of the Association brand and sub-brands. Support full mission delivery across the full strategic plan, providing marketing communications expertise and support.
- Set strategic direction and appropriate measures to hold the Marketing and Communications division accountable for execution of strategic goals.
- Provide quality marketing and communications support with attention to constituent experience across all divisions.
- Develop a comprehensive marketing and brand strategy that is in alignment with the objectives of the Association while effectively managing brand and reputational risk.
- Establish, evaluate and implement key performance indicators (KPIs) and service-level agreements in partnership with the Association’s President.
- As a member of the senior executive team, advise senior leadership on evolving business opportunities and market trends
- Oversee the implementation of both change strategy and long-term implementation of building effective communications and marketing teams.
- In collaboration with the Chief Development Officer, maintain and increase the organization’s brand footprint, engagement and revenue success through proven and evolving digital strategies, including SEO/SEM/SMM.
- Extend reach of the Association's owned website properties and content marketing.
- Provide analysis and recommendations to assess Association impact on all constituents and communicate that impact to all stakeholders including donors and influencers.
- Manage the division budget allocating resources efficiently. Leverage superior data and analytic tools to create innovative insights resulting in process and operational improvements.
- Devise, develop and undertake initiatives that advance the Association’s mission, raise community awareness, strengthen the organization’s profile and attract engagement opportunities.
- Actively build, support and maintain strategic relationships with key stakeholders.
- Partner with colleagues at all levels to co-create a culture and work environment that supports the Association’s mission, encourages employee engagement, and inspires performance excellence.
- Recruit, select and retain a highly qualified team guided by values of diversity, equity and inclusion. Empower team members to take smart risks, fostering a culture of innovation and learning.
EDUCATION AND EXPERIENCE
- Bachelor’s degree in Marketing and Communications or a related field. MBA preferred.
- 15 years of senior leadership experience in the main marketing functions, management and control of significant strategic marketing initiatives.
- 15 years of management experience building a diverse, equitable and inclusive work environment, drawing on the strengths of all employees by cultivating diversity of thought to drive creativity, innovation and improve decision-making.
- Proven track record in translating vision into actionable plans and desired outcomes while collaborating with all levels of the organization
- Qualified candidates will have a strong record of accomplishment of leading successful, complex cultural change initiatives.
- Strategic agility - Exercises vision and business acuity in making decisions that advance the strategic plan and challenges the status quo, and help make the Association and the services it provides better.
- Stakeholder awareness - Understands the roles of the Association as a Voluntary Health Organization and respects the diverse interests of all stakeholders.
- Customer focus - Intentional in understanding the needs and desires of better serving internal and external customers and building strategic partnerships.
- Entrepreneurial spirit - Demonstrates a passion for the Association’s mission, vision and values.
- Change leadership - Leads successful change initiatives by listening and engaging others, creating a roadmap to the future and cascading communications that reinforce change objectives to all levels of the organization.
- Inclusive mindset – Experience working with diverse communities to include all dimensions of diversity. Ability to recognize, leverage and advance inclusive excellence and cultural competence as a strength – to create an inclusive, equitable and welcoming environment within the Association.
- Relationship building - Uses effective interpersonal and communication skills to create relationships and build credibility.
- Talent management - Develops and cultivates talent, engages and coaches employees, and fosters an organizational culture that aligns employee and team performance with strategic goals and objectives.
- Results-driven - Shows initiative, sets achievable goals and is accountable for measuring performance against results.
- Critical thinker - Questions conventional views, imagines and explores options and learns by reflection.
- Ability to engage in frequent, overnight national travel and occasional international travel. Must possess a valid passport. Estimated travel (subject to public health advice), approximately 25%.
- Must have a valid driver’s license, access to a reliable vehicle, good driving record and proof of automobile insurance.
- Ability to sit for extended periods of time as well as operate a computer and cellphone.
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.
The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides consideration for an employment relationship without regard to race, color, religion, sex, sexual orientation, gender expression, gender identity, genetic predisposition, national origin, ethnicity, disability, veteran status, or any other characteristic protected by federal, state or local law.