Media Relations Intern
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer’s. Visit alz.org or call 800.272.3900 to learn more. Special events held throughout the year include Walk to End Alzheimer’s, The Longest Day, and Alzheimer’s & Brain Awareness Month.
As part of the Marketing and Communications team, the Media Relations Intern will gain professional experience in dealing with reporters and editors as they learn about developing, pitching and placing stories in local newspapers, TV and radio stations. This internship will support a wide range of initiatives throughout the Delaware Valley, with a focus on earned media relations and writing. Applicants should be an upbeat self-starter, who is organized and able to work in a fast-paced work environment.
Essential functions and responsibilities include, but are not limited to:
- Manage greater Philadelphia market media list - mining for new contacts and beat areas to pursue, identifying potential pitch targets, and managing contact data.
- Interview staff and families affected by Alzheimer’s to write stories and media pitches
- Draft content for media materials, such as press releases, media alerts, media pitches, articles, social media content, etc.
- Pitch stories to news media via email, phone or social media
- Proficient with Microsoft Office (Word, Excel), Google Workspace (Google Docs, Sheets)
- Ability to work well independently, incorporate suggestions and meet deadlines
- Desire to approach challenges strategically and creatively
- Understanding of public relations principles
- Strong writing skills and attention to detail
- AP Style knowledge
- Skilled at collaborating cross-functionally
- Gain professional experience managing projects and balancing multiple priorities
- Experience working within a nationally recognized brand framework
- Work within a high-functioning and inspiring workplace atmosphere
- Learn and contribute in a local non-profit environment with a national reach
- Academic credit can be received
Training & Evaluation
- Branding guidelines and style guide will be provided
- Online training courses (as relevant to internship)
- Individual training with supervisor for special projects
- Ongoing evaluation / feedback provided throughout internship
- 10 to 12-week segments during academic year, summer
- 15 hours per week
- Preference to students nearing graduation (junior or senior years)
- Resume and cover letter
- List of relevant classes taken that relate to the position, any prior internship or work experience relevant to the position
- Two writing samples (e.g., press release, news article, media pitch).
*This is primarily a remote position, with some presence in the Philadelphia office. Candidates must have access to consistent internet connectivity. Access to PR software can be provided for the duration of the internship.
Title: Media Relations Intern
Position Location: Remote - Philadelphia resident strongly preferred
Part-time 10-15 hours per week
Position Grade: n/a
Reports To: Senior Director of Marketing & Communications
Who We Are:
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia- by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.
We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.
At the Alzheimer's Association®, we believe that diverse perspectives are critical to achieving health equity - meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.
The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.