The Marketing Assistant is critical to the overall operations of the Marketing & Communications Department and to advancing the Alzheimer Association’s Concern and Awareness Mission Pillar. They will monitor media and analyze results, prioritize types of media coverage, lead and partner with field staff to resolve questions, and serve as project manager for weekly internal communications and write various communications presentations. In addition to the above, they will handle administrative duties including calendar management and expense reports.
This position is based at the Alzheimer’s Association’s Home Office in downtown Chicago, IL and reports to the Chief Marketing Officer.
ESSENTIAL JOB FUNCTIONS:
Monitors news media daily for mentions of the Alzheimer's Association (both national and local) using discretion to decide what media is assigned to national target KPI and what should be applied to local chapters all of which will have an impact on KPIs for the Alzheimer’s Association.
Assists in the development of new intranet site including content placement decisions based on feedback provided that will enable Alzheimer’s Association staff to find information and tools that will advance the cause of the Alzheimer’s Association
Analyzes, prioritizes and categorizes types of media coverage and provides comprehensive media coverage reports each month of total impressions Association wide
Leads and partners with field Marketing & Communications staff as a resource for Q&A to guide decision making for issues not addressed in FAQs. Executes those decisions with respect to impression and priority activity reporting attribution on a daily basis contributing to the accuracy and success of the FY19 Alzheimer’s Associations Concern and Awareness FY19 Strategic Implementation Plan
Project manages weekly ALZ Insider for all functional areas delivering requiring a review of all material and content edits prior to distributing to all Association staff which will have the impact of advancing all functional areas to further the Alzheimer’s Associations organizational mission.
Analyzes information and uses discretion to suggest edits against Strategic Implementation Plan goals in Raising Concern and Awareness contributing to the successful outcome of the Alzheimer’s Association’s FY19-21 three year strategic plan
Writes and designs various brand communications presentations
Other duties as assigned
Associate’s Degree; Bachelor’s degree in Marketing, Communications, or Public Relations preferred
3-5 years of related professional experience
Experience working with/in media and/or understanding of PR, Marketing and its function a plus
Proficient with Microsoft Office applications - Word, Excel, PowerPoint
Familiarity with and ability to quickly learn Google Office products
Strong verbal, written, editing, and proof-reading skills
Highly organized, with the ability to multi-task, independently prioritize requests and workflow in a fast-paced environment and meet deadlines
Excellent analytical and problem solving skills as well as the ability use discretion when researching and responding to inquiries, including those from media
Experience with data entry and database management
Ability to work occasional evenings and weekend as needed for the job
Job Reference #: 2954