Marketing and Communications Manager
Job Title: Marketing and Communications Manager – Washington State Chapter
Location: Lynnwood, WA
Full time based on minimum 37.5 hours/week (hybrid)
Reports To: Director of Marketing & Communications
Who We Are:
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia - by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,700 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.
We warmly invite qualified applicants to consider this opportunity to make a life changing impact on the millions living with Alzheimer’s, their caregivers and those that may be diagnosed with the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to find out more about who we are and why we've been recognized as a Best Place to Work the last eleven years in a row.
The Marketing and Communications Manager leads the implementation of marketing and communications campaigns for the Washington State Chapter and Alaska Service Area, with a focus on content development and management of all digital and social media communications. The person in this role also provides regional marketing and communications support to chapters in Idaho and Oregon as needed.
Essential functions and responsibilities include, but are not limited to:
- Supports the Chapter’s strategic implementation goals for Concern and Awareness, including those related to media relations and story development.
- Leads implementation of marketing and communications campaigns to promote Chapter programs, services and events such as Walk to End Alzheimer’s, The Longest Day, Advocacy Day, Public Policy Town Halls, conferences, community forums, etc.
- Leads all content development including, but not limited to, designing graphics, writing copy and editing a variety of print and digital assets, while adhering to Alzheimer’s Association branding, messaging and style guidelines.
- Manages all digital communications including the Chapter's website, the ALZWA blog, weekly enews and promotional eblasts. Serves as the Email Super User for Region 1, providing guidance on email standards and answering technical/design questions as needed.
- Manages all social media communications, including paid social campaigns, and serves as secondary admin for Chapter-affiliated Facebook Groups.
- Serves as in-house reporter to unearth and flesh out compelling caregiver, volunteer and constituent stories for use on the ALZWA blog and Chapter social media.
- Leads all marketing, communications and public relations efforts for the Alaska Service Area with guidance and support from the Director of Marketing and Communications as needed.
- Assists the Director of Marketing and Communications with public relations including, but not limited to: daily media monitoring, writing press releases and creating press kits.
- Serves as a secondary contact for media requests, including responding to reporters, recruiting/coaching appropriate Chapter spokesperson and preparing talking points.
- Plays a key role in planning, promoting and participating in the Walk to End Alzheimer’s each year. Will need to travel/work at least three weekend days in September-October.
- Participates in and provides support for other Chapter events throughout the year, some of which may require travel and evening/weekend hours.
- Manages photography and videography for special events, which may include: serving as photographer/videographer, recruiting/coordinating with volunteers, hiring/coordinating with paid professionals and collecting/organizing photos/videos taken by other staff members.
- Recruits, trains and supervises volunteers/interns for the Marketing and Communications department as needed. May also assist and provide guidance to Marketing & Outreach volunteers on planning committees for the Walk to End Alzheimer’s and The Longest Day.
All employees are expected to adopt the mission of the organization in their daily work and to professionally represent the Association outside of work. All staff are expected to work as a team to accomplish, if not exceed, organizational goals as detailed in the Strategic Plan. In addition, all staff are expected to fully engage in our culture of public policy and advocacy, fundraising, and diversity and inclusion.
- Assist where needed even if not in this position’s job description
- Participate in the Walk to End Alzheimer’s Staff Team
- Work at least one Walk on a weekend
- Bachelor’s degree in communications, journalism, marketing or related field.
- Minimum 5 years of related professional experience.
- Proven record/portfolio of compelling, creative written and visual content.
- Professional experience managing digital/social media, including paid social media.
- Related experience in nonprofit, health care or aging fields a plus.
Knowledge, Skills and Abilities:
- Exceptional writing and editing skills with an understanding of AP style.
- Experience with Sprout Social or a similar social media management platform.
- Experience with email marketing platforms; Blackbaud Luminate experience helpful.
- Experience with Wordpress, Kentico or other CMS platforms
- Basic understanding of SEO and SEM.
- Proficiency and demonstrated experience using Adobe InDesign, Photoshop and Illustrator.
- Proficiency with video editing software and video editing experience strongly preferred.
- Ability to organize, prioritize and produce high-quality work in a fast-paced environment.
- Detail and deadline-oriented with strong project management skills.
- Ability and willingness to represent the Alzheimer’s community in a variety of settings.
- Ability to build and maintain productive relationships with staff, volunteers and constituents.
- Ability and willingness to work evenings and weekends as needed.
- Ability and willingness to travel locally and regionally as needed to perform job duties.
- Normal office environment; regular office hours are 8:30 a.m. – 4:30 p.m.
- Requires evening or weekend hours on occasion. May work irregular or long hours during busy seasons.
- Work may be fast-paced and stressful at times, particularly during periods of high volume or tight deadlines.
- Physical activity is required on occasion; this may include long hours of standing and walking and some lifting/carrying of materials/supplies.
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.
The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides consideration for an employment relationship without regard to race, color, religion, sex, sexual orientation, gender expression, gender identity, genetic predisposition, national origin, ethnicity, disability, veteran status, or any other characteristic protected by federal, state or local law.#LI-ML1