Marketing & Communications Director

The Kansas Marketing & Communications Director supports two KS Chapters (Heart of America and Central and Western Kansas) and serves as the leader of statewide marketing and communications efforts, tasked with delivering against Concern & Awareness goals while supporting the full mission of the organization. This position is largely responsible for maintaining concern about the disease and increasing awareness of the Alzheimer’s Association by garnering statewide and local editorial news coverage. Media relations is approximately 60% of this position. In addition, this position is responsible for ensuring paid and organic social strategy and execution, owning collateral, digital, paid and/or donated media for the state and other assigned territories.

This position reports to the Heart of America Chapter Executive Director and works collaboratively with both state Chapter Executive Directors (Heart of America and Central and Western Kansas Chapters) and their respective leadership teams to develop strategic marketing communications support for our Care & Support, Research, Public Policy, Development and Health Equity initiatives throughout the state.

This position is a hybrid position based out of Overland Park, Kansas.

Responsibilities

Essential functions and responsibilities include, but are not limited to:

• Collaborate with two Chapter Executive Directors and fellow chapter leadership team members to develop, execute and evaluate statewide and community communications opportunities that complement the Alzheimer’s Association national strategic plan.
• Manage year-round, community-wide media relations strategy and implementation, including:
  • Leveraging and/or developing full mission story ideas and key messaging that aligns with the mission and brand of the Alzheimer's Association;
  • Cultivating close relationships with local media across media types and at diverse outlets so that they are responsive to story ideas and turn to the Association when they have dementia-related needs;
  • Ensuring staff and volunteer spokespeople are prepared, equipped and empowered to represent the Association with a clear mission narrative when appropriate;
  • Pro-actively inserting the Alzheimer’s Association into relevant trends and creating new opportunities;
  • Collaborating with the Home Office to manage and issue communications;
  • Sharing content and supporting Association staff throughout the state as they pursue their strategic goals.
• Oversee strategies to maximize the impact of social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.) as appropriate, including:
  • Leveraging editorial calendar to plan full mission content;
  • Identifying paid social opportunities that complement traditional paid and/or donated efforts;
  • Analyzing insights to evaluate engagement and optimize posts.
• Promote strategic initiatives across marketing communications channels, including:
  • Maintaining digital platforms to maximize brand awareness and ensure a positive user experience;
  • Writing and editing content for weekly e-newsletter;
  • Negotiating media buys and/or donations with local media outlets, including resizing of existing creative on provided design platforms;
  • Leveraging and/or developing print and digital collateral as necessary to reach target audiences.
• Assure compliance with all Alzheimer’s Association branding policies, procedures, standards and applicable regulatory requirements.
• Performs other duties as assigned.

Qualifications

• Degree in relevant field required.
• Ten years of experience in communications and public relations required.
• Five years of experience working with social media and marketing communications required.
• Five years of management level experience required.
• Experience working with local media outlets and securing editorial coverage in this market required.
• Experience negotiating media buys and securing donated media required.
• Experience with healthcare communications is ideal.

Knowledge, Skills and Abilities

• Understanding of the importance of consistent branding and messaging within a mission-based organization.
• Superior written and verbal skills.
• Creative thinking to ensure fresh approaches to annual and evergreen opportunities.
• Solution-oriented with strong decision making skills, demonstrating effective cost/benefit analysis.
• Ability to motivate and encourage others to maximize potential and achieve challenging organization goals.
• Management skills, including the ability to set milestones against goals, organize projects, establish and manage budgets, develop work processes.
• Strong awareness of social media strategies to maximize reach and impact.
• Ability to work occasionally weekends and evenings.
• Ability to bend, stoop, lift and transport up to 25 lbs. of materials.
• Ability to travel.
• Must have valid driver’s license, access to a reliable vehicle, good driving record, and proof of automobile insurance.

Title: Marketing and Communications Director

Position Location: Overland Park, KS

Full time or Part time: Full-time

Position Grade: 208

Reports To: Chapter Executive (HOA)

Who We Are:

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia- by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

The Alzheimer’s Association announced a landmark $100 million investment in research for 2023. This unparalleled commitment is illustrative of the momentum we are building in dementia research - our investments today will lead to breakthroughs tomorrow.

At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.

At the Alzheimer's Association®, we believe that diverse perspectives are critical to achieving health equity - meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.

 The Alzheimer’s Association commitment remains steadfast in engaging all communities in our full mission. The Association provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment to the fullest extent required by law, including, but not limited to, on the basis of race, color, religion, age, sex, national origin, gender identity, disability status, genetics, protected veteran status, sexual orientation, or any other legally protected characteristic.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.

Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.