Marketing and Communications Director
Marketing and Communications Director – Oregon and SW Washington Chapter
Location: Portland, OR (remote during covid)
Full-time (based on a minimum 37.5 hour work week)
Grade: 307 Exempt
Reports To: Chapter Executive Director
Who We Are:
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia - by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,700 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.
We warmly invite qualified applicants to consider this opportunity to make a life changing impact on the millions living with Alzheimer’s, their caregivers and those that may be diagnosed with the disease in the future. Read on to learn more about the role, then visit our website www.alz.org to find out more about who we are and why we've been recognized as a Best Place to Work the last eleven years in a row.
Reporting to the Executive Director, the Marketing & Communications Director delivers against a wide range of Chapter and National goals and objectives. This position is responsible for the development and implementation of organization-wide messaging, communications, public relations, advertising and social media efforts that contribute to the overall success of the full mission. The Director works in close partnership with the leadership team, staff and volunteers in development, programs, and public policy
Essential functions and responsibilities include, but are not limited to:
- Manage Chapter-wide media and public relations activities, including:
- Developing key messaging and ensuring brand integrity on behalf of the organization, as well as coordinating with nationwide media and public relations efforts;
- Managing local media buys and opportunities for promotion
- Ensuring staff and volunteers are prepared, equipped and empowered when appropriate to represent the Association with a clear mission narrative;
- Coordinating engagements and scripting of spokespersons of the organization within the community;
- Representing the organization to the community, government and media to publicize its programs and needs;
- Seeking and developing opportunities to enhance the image of the organization within the community in response to advances in research/science and changes in government policy;
- Representing the association as a key spokesperson in the community both in print and on air as needed
- Market and promote the organization's goals and objectives in order to promote all pillars of what we do, as well as develop grass-roots support within the community, including:
- Planning and producing print and other advertising materials to support promotional efforts, publicity and marketing initiatives;
- Producing the annual impact report and other significant communication and marketing pieces, as well as video/film to support major events and ongoing awareness;
- Coordinating cause marketing, art displays and other targeted initiatives that expand awareness of the cause, the disease or the work of the Association;
- Providing speech writing support to the leaders and event managers of the Chapter, as well as presenters who participate in major events as needed.
- Bachelor’s degree or equivalent experience in relevant field
- 5 years of progressive, professional experience in communications and public relations
- 5 years of experience working with web-based and social media communications
- 5 years of management-level experience
- Experience working with media outlets and in securing earned media preferred
Knowledge, Skills and Abilities
- Awareness and sensitivity to branding and key messaging within a mission-based organization
- Ability to motivate and coach staff and partners though verbal and written communication to encourage others to maximize potential and achieve challenging organizational goals
- Strong negotiation and media buying skills
- InDesign and graphic design skills
- Keen decision-making skills; ability to demonstrate effective cost/benefit analysis and develop process-oriented solutions to challenges
- Apply creativity and imagination to develop and execute new messaging and new approaches to maximizing reach and visibility.
- Ability to remain goal- and outcome-focused while reflecting appreciation of the needs of diverse client populations and organization’s operational limits
- Demonstrated management skills including the ability to set clear goals, organize projects, establish and manage budgets, develop work processes, and supervise others.
- Ability to innovate and implement change
- Understanding, or the ability to quickly understand, the social, economic and political environment in which the Association operates
- Ability and willingness to work occasional evenings and weekends as needed for the job
- Ability to travel up to 20% within the assigned region
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.
The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides consideration for an employment relationship without regard to race, color, religion, sex, sexual orientation, gender expression, gender identity, genetic predisposition, national origin, ethnicity, disability, veteran status, or any other characteristic protected by federal, state or local law.