Director, Web Content & Creative
- Demonstrates leadership as the director of a creative team that develops mission-focused web content for the general public and key constituents, including individuals living with Alzheimer’s, family caregivers, physicians and direct care providers, and researchers and donors.
- Manage direct and indirect reports, overseeing quality and workload of digital creative team (editors, web designer) as well as deliverables from agencies and vendors.
- Responsible for overseeing the creation of engaging web copy following and modeling AP Stylebook and in-house style guide, while understanding web and search implications and strategically optimizing content to meet goals.
- Direct marketing strategies on alz.org to increase conversion to online giving, event participation, email acquisition and engagement with Association resources.
- Define scope and methodology for major web projects. Lead both creation and maintenance of engaging content against a yearly digital marketing project calendar (includes campaigns such as Facts & Figures and Alzheimer’s & Brain Awareness Month).
- Participate in and lead creative meetings, bringing a strategic and thoughtful perspective to the client; manage and oversee cross-departmental projects from inception through finished product, including rounds of approval through multiple channels.
- Demonstrate deep understanding of information architecture, user experience and web content best practices.
- Identifies opportunities for collaboration with internal clients, assessing developments in language and information to proactively recommend application on alz.org.
- Make directorial recommendations for the web content and creative team, including budget, staffing and strategic planning.
- Excellent analytical thinking skills and the ability to use data to drive digital content decisions.
- Collaborate with Director, Technical Strategy on all web projects, ensuring free flow of communication to align on technical feasibility.
- Models, supports and implements the Alzheimer's Association brand, maintaining integrity and consistency throughout all communications.
- Builds and maintains relationships with internal clients in order to better understand and meet their digital marketing needs; looks for opportunities to guide content strategically.
- Ability to stay current with digital trends, and identify business opportunities and overarching strategy.
- Bachelor's degree in journalism, communications, English, health communications, marketing or related discipline
- 10 years in digital content strategy
- 4-6 years of experience in a supervisory role
- Experience working in a content management system; experience in Kentico a plus
- Provide a portfolio of work: website copy, published articles in organizational newsletters, marketing materials, etc.
- Ability to lead and motivate, especially with staff in matrix reporting relationships
- Ability and willingness to travel as needed (up to 10%)
- Ability and willingness to work occasional evenings/weekends as required for the job
Job Reference #: 3051