Work under the direction of Senior Manager, Media Relations to help build awareness of the Association in the entire territory through public relations techniques with the goal of measurably increasing concern and awareness and the use of Chapter services and attendance at Chapter programs and events. Edit various publications including newsletter and quarterly magazine. Help expand Chapter’s use of social media, including, but not limited to Facebook, Twitter, and YouTube, along with emerging social media outlets. Manage day-to-day operations of social media channels. Create original content for various chapter publications as assigned. Assist in promoting our public policy and advocacy efforts.
? Assist Senior Manager with requests for information fro media or recruit appropriate Chapter spokesperson or information source.
? Identify and act on opportunities to promote Chapter activities and increase awareness of the Association through various media outlets.
? Works with Senior Manager to implement Chapter’s response to and involvement with National Awareness campaigns.
? Track media impressions and compare to the National office’s impression report for Chapter territory. Correct any omissions through reporting mechanisms to National.
? Manage Chapter’s social media presence on Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. to promote the Chapter’s programs and services and to encourage financial support of the Chapter
? Research and develop new outreach efforts through social media as appropriate
? Grow audiences on social media (Friends, Fans, Followers, etc.)
? Develop efficient methods for posting social media Chapter updates
? Help manage the chapter Social Media Leadership Team volunteers
? Write press releases, social media content, promotional materials and editorial content for inclusion in external print publications and on the Chapter’s website as assigned by Senior Manager
? Edit various Chapter publications including the e-newsletter and blog
? Occasional basic graphic design
? Create and proof external communications for other departments, including but not limited to, email communications, letters to donors and more
? Manage photography and/or video for special events - recruiting and utilizing volunteers, coordinating photos taken by other staff, or taking photos
? Work with development and program staff to coordinate public relations and social media activities around their efforts.
? Collaborate closely with public policy staff on media relations for advocacy activities
? Coordinate with Chapter website staff to promote social media links, etc.
? Work to implement strategy as designated by Senior Manager
? This position does not supervise other staff.
? This position will provide guidance in their functional area (social media, media relations) to a broader group of staff.
? Budget responsibility when dealing with any paid promotion of the Chapter
? Recruit and work with volunteers primarily on a one-to-one basis with rare committee work - may attend committees organized by others.
? Volunteers assist with day to day activities such at loading media calendars, updating social media, following up with media, etc.
?A combination of education and work experience in public relations/communications, or related field is required. Bachelors degree in public relations/communications or related field of study is required.
? 1-3 years experience with demonstrated success in public relations/communications/ marketing.
? This position requires some original and independent thinking in developing improved methods, procedures, techniques or programs relating to media relations and social media outreach.
? Excellent written and oral communication skills. Strong understanding of editorial style.
? Ability to work individually or collaboratively as part of a team.
? Ability to organize, prioritize, and accomplish work effectively with high quality within deadlines.
? Knowledge of media, communications, and dissemination techniques and methods is required.
? Understanding and proficiency in use of social media sites
? Computer proficiency in Windows, Microsoft office, the internet and social media sites
? Requires ability to make decisions or take actions of moderate difficulty, usually involving interpretations of broad general policies and practices
? Will devise own work practices for self and others (volunteers) in conformance with general policies of the chapter
? May assist in making recommendations on difficult or important issues.
? Decisions and actions readily checked; but inadequacies of errors could result in considerable inconvenience, expense or loss of efficiency.