Job Title: Communications Manager
Location; St. Louis
Full time of Part time: Full time based on a 37.5 hour work week.
Reports To: VP of Communications Greater Missouri Chapter and Communications
Who We Are:
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia - by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,700 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.
We warmly invite qualified applicants to consider this opportunity to make a life changing impact on the millions living with Alzheimer’s, their caregivers and those that may be diagnosed with the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to find out more about who we are and why we've been recognized as a Best Place to Work the last eleven years in a row.
The communications manager will play a lead role in planning and managing the Greater Missouri chapter’s media relations, social media, and content development efforts and provide like support for the other chapters in Region 6 (covering the states of Missouri, Arkansas, Kansas, and Oklahoma.) This position is designed for someone who is an avid consumer of the news and social media and has a passion for media relations and also story development. While the preference is for the position to be based in St. Louis, there is flexibility if the right candidate emerges from one of the other main markets in Region 6.
Essential functions and responsibilities include, but are not limited to:
- Develop media relations strategy and story pitches in support of the Association’s awareness initiatives (e.g. Facts & Figures, Alzheimer’s & Brain Awareness Month, Walk to End Alzheimer’s and more).
- Serve as in-house reporter to unearth and flesh out compelling caregiver, volunteer, and constituent stories to use in media pitches and on the chapter’s social media platforms.
- Monitor local news on a daily basis to stay on top of what’s being covered, how, and by whom to identify key media reporters and outlets to target and get to know.
- Develop creative pitch angles to trending news coverage, leveraging Association programs/services and disease/caregiving experts.
- React quickly to breaking news stories by reaching out to key local media with a pitch note/expert source to interview.
- Monitor social media on a regular basis to stay current on trending stories, topics, issues; utilize that intel to inform content development for chapter and region social platforms.
- Devise and implement creative social media strategies that represent the full mission of the Alzheimer’s Association and drive engagement.
- Develop paid social campaigns to support Association programs/services and Walk to End Alzheimer’s.
- Collaborate with a range of personalities, across all areas of the Association.
Qualifications (the assumption is that qualifications listed are required, unless qualified with the statement preferred or strongly preferred)
- Bachelor degree in journalism, communications, or a related degree.
- 3-5 years of communications experience, preferably in media relations. (NOTE: PR agency and professional news room and/or reporting experience a major plus.)
- Proven track record of securing solid media relations results.
- Exceptional writer with work samples available for review.
- Experience in developing compelling and creative content – both written and visual – for social media.
- Successful at building relationships and interviewing individuals to develop content, pitches, social media and spokesperson opportunities.
- Experience in creating paid social media campaigns.
Knowledge, Skills and Abilities:
- Ability to produce creative, concise, and clean copy for media pitches and social media
- Keen sense of newsworthiness
- Strong editing skills
- Strong project management skills
- Adept at shooting video soundbites and photos for use on social media
- Team player and collaborator
- Creative and out-of-the-box thinker
- Ability to analyze/interpret social media analytics
- Proficiency with video editing software (strongly preferred)
- Driver’s license
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.
The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides consideration for an employment relationship without regard to race, color, religion, sex, sexual orientation, gender expression, gender identity, genetic predisposition, national origin, ethnicity, disability, veteran status, or any other characteristic protected by federal, state or local law.