Job Description

      
 

Job Title:  Communications Manager – Rochester & Finger Lakes Chapter

Location: Rochester, NY

Full time or Part time: Full time

Grade: 5

Reports To:  Executive Director

 

Who We Are:

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia - by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,700 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life changing impact on the millions living with Alzheimer’s, their caregivers and those that may be diagnosed with the disease in the future.  Read on to learn more about the role, then visit our website www.alz.org/jobs to find out more about who we are and why we've been recognized as a Best Place to Work the last eleven years in a row.  

Position Summary:

Provide management level leadership for the development, oversight, execution and monitoring of a diversified comprehensive communications plan to increase concern and awareness. Manage media relations, marketing and organization promotions. Serve as a communications advisor to Development and Programs & Services departments.

The Alzheimer's Association Rochester & Finger Lakes Region has been providing programs, services and advocacy since 1981 to individuals with Alzheimer's disease and other dementias, their families and health care providers. We serve a nine-county area that includes Chemung, Livingston, Monroe, Ontario, Schuyler, Seneca, Steuben, Wayne and Yates counties. Our mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

Responsibilities:

Essential functions and responsibilities include, but are not limited to:

  • Support and coordinate the organization’s efforts to raise public awareness of the Alzheimer’s Association throughout the Rochester and Finger Lakes Region and promote: 
    1. 1) use of Association programs & services by individuals, families and professionals dealing with Alzheimer’s disease or related dementias; 
    2. 2) acceleration of research; 
    3. 3) general public concern and awareness; and 
    4. 4) agency events including, but not limited to, The Walk to End Alzheimer’s, Annual Gala, The Longest Day, and advocacy efforts
    5. Oversee and develop all external communications such as newsletters, quarterly catalogs, brochures, flyers and paid advertising
    6. Manage all media buying initiatives and monitor buying within budgetary guidelines
    7. Build awareness by managing all media relations, including through media story placement and other public relations techniques.  Proactively pitch stories to promote programs & services, fundraising initiatives, advocacy efforts and research based on local, regional, national and international events and opportunities
    8. Achieve annual strategic plan concern and awareness goals and key performance indicators
    9. Strategically determine best use of resources, tools and tactics to achieve goals, along with superior research, writing and editorial skills
    10. Ensure execution of national brand guidelines in all chapter communications and publications
    11. Coordinate  communications and marketing plans with the Development and Programs & Services departments 
    12. Responsible for the organization’s social media program and website content, with appropriate input from senior staff and Executive Director
    13. Represent organization at public events, conferences, workshops and media events
    14. Manage the development and implementation of a comprehensive communications database
    15. Provide marketing support to mass market events (i.e. Walk to End Alzheimer’s, The Longest Day)
    16. Assure compliance with all organization policies, procedures, standards and applicable regulatory requirements; promote organization-wide programs and initiatives
    17. Ensure execution of national brand guidelines in all chapter communications and publications
    18. Coordinate communications and marketing plans with the Development and Programs & Services departments 
    19. Responsible for the organization’s social media program and website content, with appropriate input from senior staff and Executive Director
    20. Represent organization at public events, conferences, workshops and media events
    21. Manage the development and implementation of a comprehensive communications database
    22. Provide marketing support to mass market events (i.e. Walk to End Alzheimer’s, The Longest Day)
    23. Assure compliance with all organization policies, procedures, standards and applicable regulatory requirements; promote organization-wide programs and initiatives
    24. Outreach and partnership with groups and individuals from diverse racial ethnic groups

     

    Qualifications:

    • Bachelor’s Degree required, preferably in Public Relations or Marketing; Master’s degree preferred
    • Four years progressive leadership experience in communications, advertising and/or non-profit organizations
    • Experience in strategic planning and budget development a plus
    • Proficiency with Microsoft Office applications (Word, Excel, Power Point)
    • Proficiency with social media, including Facebook and Twitter
    • Knowledge of Adobe Creative Suite applications
    • Ability to communicate effectively in person, in writing and electronically to a variety of audiences
    • Detail-oriented with ability to manage multiple projects simultaneously
    • Ability to work evenings and weekends as needed
    • Ability to travel as needed to perform job duties; car necessary 
    • High level of integrity, diplomacy and initiative

     

    Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan. 

    Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.

     

    The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides consideration for an employment relationship without regard to race, color, religion, sex, sexual orientation, gender expression, gender identity, genetic predisposition, national origin, ethnicity, disability, veteran status, or any other characteristic protected by federal, state or local law.

     
     

    Application Instructions

    Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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