Job Title: Communications Director
Location: Nashville, TN
Work Hours: Full-time (based on a 37.5-hour work week)
Reports To: Reports to Region Leader
Who We Are:
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia - by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,700 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.
We warmly invite qualified applicants to consider this opportunity to make a life changing impact on the millions living with Alzheimer’s, their caregivers and those that may be diagnosed with the disease in the future. Read on to learn more about the role, then visit our website www.alz.org to find out more about who we are and why we've been recognized as a Best Place to Work the last eleven years in a row.
The Communications Director builds awareness of the mission of the Alzheimer’s Association in Tennessee, Alabama, Louisiana and Mississippi through social media outreach, media placement, and other communication strategies. They work across departments to measurably increase engagement with program services and attendance at events. They manage and expand the reach of social media, including, but not limited to Facebook, Facebook Ads Manager, Twitter, Instagram, and LinkedIn and guide chapters in engagement with emerging social media platforms. This role is also responsible for creating content for various platforms, including a weekly e-newsletter, donated media space in partner publications, earned media pitches, and more. This position is based in Tennessee and reports to the Region Leader.
Essential functions and responsibilities include, but are not limited to:
- Design and implement a comprehensive strategic plan to meet the region’s goals and objectives for concern and awareness that includes public relations, social media, print media, and online media touchpoints
- Serve as the communication support for special projects across Region 8 (TN, AL, MS, LA) that will enhance the association’s strategic plan for concern and awareness
- Assure compliance with all Alzheimer’s Association branding policies, procedures, standards and applicable regulatory requirements; promote Association-wide programs and initiatives
- Generate content for publishing through various media outlets
- Establish and maintain strong, productive relationships with members of media
- Track media impressions and compare to National offices impression report for the territory to ensure accuracy
- Serve as point of contact for media interviews and provide coaching to other regional leadership when needed for media
- Connect with account executives at various media outlets to purchase advertising to promote chapter activities
- Manage and help create newsworthy and compelling press releases
- Manage communication and print material, newsletter, advertising, media relations, web content
- Manage the region's daily social media presence through Hootsuite and increase reach and engagement
- Research and develop new outreach efforts through social media
- Write copy for promotional materials
- Create or update materials using basic graphic design skills
- Manage photography and/or video for special events: recruit and manage volunteers, coordinate photos taken by other staff, or takes photos
- Work with development and program staff to coordinate public relations and social media activities around their efforts
- Collaborate closely with public policy staff who maintain social media presence for advocacy activities
- Other duties and projects as needed
- Bachelor's degree in Public Relations, Communications, Journalism, or related field of study is required
- 1-3 years' progressive professional experience with demonstrated success in public relations, communications, and/or marketing
- Knowledge of media, communications, and dissemination techniques and methods is required.\
- Understanding of and proficiency using social media sites professionally to serve as the voice of the region
- Proficient with Windows, Microsoft office, Google Office Suite, and various social media sites
Knowledge, Skills and Abilities
- Excellent effective verbal and written communication skills to engage with a diverse audience of internal and external partners, constituents, as well as current and potential volunteers with varying levels of expertise
- Ability to work individually with minimal supervision and collaboratively as part of a team
- Ability to organize, prioritize, and accomplish work effectively with high quality and attention to detail while meeting deadlines in a fast-paced environment
- Ability and willingness to work occasional evenings and weekends as needed for the job
- Ability and willingness to travel within the Chapter territory to attend events, meet with constituents, and provide live update as needed
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, tuition reimbursement, generous PTO as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day an Elder Care Facility Day of their choosing, plus Caregiver Leave.
The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides consideration for an employment relationship without regard to race, color, religion, sex, sexual orientation, gender expression, gender identity, genetic predisposition, national origin, ethnicity, disability, veteran status, or any other characteristic protected by federal, state or local law.