The mission of the Alzheimer’s Association is to eliminate Alzheimer’s disease through the advancement of research, to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health. The Michigan Chapters jointly serve the entire State of Michigan and have offices located across the State. We are a Non-Profit Times’ "Best Places To Work For" for eight years running. Join our growing team as we pursue our ultimate vision: a world without Alzheimer’s disease!
General Statement of Responsibilities
Reporting to the Greater Michigan Chapter President/CEO and the Michigan Great Lakes Chapter Executive Director, the Director of Communications is the leader of the Communications team, which delivers against a wide range of Chapter and National goals and objectives. This position is responsible for the development and implementation of organization-wide messaging, communications, public relations, advertising and social media efforts that contribute to the overall success of the full mission. The Director works in close partnership with staff leaders in development, programs, and public policy and with a full range of volunteers.
Core Job Responsibilities
Manage Chapter-wide media and public relations activities, including:
- Developing key messaging and ensuring brand integrity on behalf of the organization, as well as coordinating with nationwide media and public relations efforts;
- Ensuring staff and volunteers are prepared, equipped and empowered when appropriate to represent the Association with a clear mission narrative;
- Coordinating engagements and scripting of spokespersons of the organization within the community;
- Representing the organization to the community, government and media to publicize its programs and needs;
- Seeking and developing opportunities to enhance the image of the organization within the community in response to advances in research/science and changes in government policy;
- Managing media buys to maximize exposure across channels;
- Managing media crisis response and communication; and
- Working with media consultants to develop and implement a state-wide media strategy.
Market and promote the organization's goals and objectives in order to advertise programming and services, as well as develop grass-roots support within the community, including:
- Planning and producing print and other advertising materials to support promotional efforts, publicity and marketing initiatives;
- Producing the annual year-in-review and other significant communication and marketing pieces, as well as video/film to support major events and ongoing awareness;
- Coordinating cause marketing, art displays and other targeted initiatives that expand awareness of the cause, the disease or the work of the Association;
- Managing third-party vendors in support of material creation; and
- Providing speech writing support to the leaders and event managers of the Chapter, as well as presenters who participate in major events as needed.
Support the entire Region 10 communications teams through participation in group discussions and strategizing.
Manage the communications and marketing team including staff, vendors, and volunteers.
- Degree in relevant field.
- Five years experience in communications and public relations.
- Five years’ experience working with web-based and social media communications.
- Five years’ management level experience.
- Experience working with media outlets and in securing earned media preferred.
- An awareness and sensitivity to branding and key messaging within a mission-based organization.
- Superior motivator (written and verbal) with the ability to encourage others to maximize potential and achieve challenging organization goals.
- Seasoned negotiating and media buying skills.
- Strong decision making skills, demonstrating effective cost/benefit (trade-off) analysis and reflecting process oriented solutions.
- Creative and imaginative in developing and executing new messaging and new approaches to maximizing our reach and visibility.
- Goal and outcome focused, reflecting a clear appreciation of both the needs of diverse client populations and the organization’s operational limits.
- Demonstrated management skills, including the ability set clear goals, organize projects, establish and manage budgets, develop work processes and supervise professionals.
- Innovative, with the requisite skills to implement organization change.
- Strong awareness of the social, economic, political environment in which the Association operates.
Job Reference #: 3732