AD, Media Engagement
Job Title: Associate Director, Media Engagement (Consumer/Programs) – Home Office
Location: Chicago, IL
Full time based on 37.5 hours per week
Reports To: Director, Media Engagement
Who We Are:
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia - by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,700 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.
We warmly invite qualified applicants to consider this opportunity to make a life changing impact on the millions living with Alzheimer’s, their caregivers and those that may be diagnosed with the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to find out more about who we are and why we've been recognized as a Best Place to Work the last eleven years in a row.
In partnership with the Director, Media Engagement, the Associate Director (AD) is responsible for developing, supporting and executing wide-ranging strategic media/PR plans and tactics in support of the Association’s consumer-facing campaigns, programs and initiatives. This individual will work closely with leaders and spokespeople representing multiple mission pillars including care and support, diversity, equity and inclusion, development and others. This candidate must be skillful in building relationships with media members to generate media coverage to increase public awareness and support for the Association’s work while enhancing its brand reputation.
Core responsibilities include development of media strategies and campaigns, story mining, pitch development and active engagement with reporters across all channels (print, broadcast, online). AD will also respond to incoming media requests and breaking news. AD will create “media-friendly,” compelling content and assets in support of outreach efforts. AD will play lead role in developing template media materials and assets to support local media engagement efforts across 70 local Association chapters. AD will collaborate with internal and external stakeholders to provide communications counsel and support for programs/initiatives.
The AD will work closely with internal and external partners to communicate Association messages through media and cross-functional campaigns.
Essential functions and responsibilities include, but are not limited to:
- Demonstrates leadership as a member of a public relations and marketing team that increases concern and awareness of Alzheimer’s disease, while enhancing the Association brand.
- Creates and executes wide-ranging media/PR plans that increases public awareness and generates media coverage of Association’s campaigns, programs and initiatives, including annual “tent-pole” campaigns (Facts and Figures report, Alzheimer’s and Brain Awareness Month, National Alzheimer’s Disease Awareness Month and National Family Caregivers Month).
- Writes articles, press releases, media pitches, backgrounders, talking points and other assets in support of media outreach efforts.
- Conducts briefings and message coaching to expert and lay spokespersons representing the Association to ensure successful outcomes for media interviews/presentations.
- Establishes, cultivates and leverages good working relationships with national and trade media.
- Identifies current and emerging media trends/interests to determine what "works" with top-tier media and apply these insights to bolster earned media coverage of the Association.
- Collaborates with internal and external partners to provide communications counsel and support for programs/initiatives.
- Provides communications support and guidance to bolster chapter communicators’ media outreach efforts.
- Manages outside agencies and vendors on specific projects, ensuring deliverables are high quality, on time and within budget.
- BA or BS in Public Relations, Communications, Journalism or related field.
- 5 years related professional experience.
Knowledge, Skills and Abilities:
- Strong writing skills and knowledge of AP Style are essential.
- Experience working with media and managing outside vendors and agencies required.
- Strong working knowledge of social media channels and tactics.
- Proficiency in Microsoft Office Suite and Google Workspace required.
- Works well in team environment.
- Manages multiple projects in a timely and effective manner.
- Highly organized, self-motivated individual able to work with minimal supervision.
- Ability to navigate relationships and complex communications with tact and diplomacy.
- Effective public speaking and presentation skills desired.
- Flexible schedule that may include "non-traditional" hours.
- Ability to travel (20%)
Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.
Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.
The Alzheimer’s Association is committed to diversity, equity and inclusion in the workplace and provides consideration for an employment relationship without regard to race, color, religion, sex, sexual orientation, gender expression, gender identity, genetic predisposition, national origin, ethnicity, disability, veteran status, or any other characteristic protected by federal, state or local law.